A Swedish fashion brand, Elvine, caught my eye some time ago. Especially because of the stylish, affordable clothing line (will get Amelie for sure), but what really makes them unique is the story behind the brand – and how it’s told. Another thing I appreciate and find interesting, is that they actually DO stuff to support other creatives and designers, it’s not solely promotional. The concept of Creator’s Inn by Elvine is just brilliant. Go there.