The Kooples is a French label that I spotted when reading Elle UK 1/11. The print ads each present a couple and state how long they’ve been together. The style stands out. The ad theme and story expands in the website: you’ll see video clips of the couples telling how they met, what they like about each other and in the end, how log they’ve been together. Sweet! Oh, and what the sweet couples wear? Kooples, can you imagine. Couples, I mean.