Last week I was suppose to attend this seminar, Toinen Aalto. Couldn’t make it, as unfortunately often happens due to client work. I first got interested in the seminar because of Sofi Oksanen. Her topic was art and marketing. Well, obviously I have no comment on that since I never made it there. What makes me admire Oksanen, is (of course her books) how she takes things in her own hands. For example founding a publishing house of her own, when she was not satisfied with the service she got from WSOY. An important example for many of us.