Blogger Hanneli Mustaparta goes Massimo Dutti.

Scott Schuman aka the Sartorialist is an icon when talking about fashion and style blogs. Time Style and Design has named him one of the 100 most influental people in the design scene.

Schuman “left” his career (he worked as a curator for a showroom and executive for Bloomingdale’s) in the fashion world to spend more time with his daughter. As a photographer he is self-taught – and the rest is history. He works for Conde Nast’s Style.com, Wallpaper, GQ and Vogue.

In my opinion, his comment below crystallizes the success: he has a very clear point of view.

Schuman says: “When I worked in the fashion industry (15 years), I always felt that there was a disconnect between what I was selling in the showroom and what I was seeing real people (really cool people) wearing in real life.”

Emmas designblog is the leading design blog in Sweden. I recommend you follow up what she’s into. She’s gone through God knows how much all kind of (stylish Swedish) magazines and websites, stores and services, events, blogs and movies, I would reckon even advertising and tv shows. And she keeps on choosing the nicest stuff into one single place. Thanks, Emma.

Emma claims “My style is Scandinavian, but I show design from all over the world. I try to focus more on styling and photography than shopping and products, because I believe that is the way to go to encourage a more sustainable lifestyle.”