I just enjoyed the latest Lady Gaga music video launched yesterday, directed by Jonas Åkerlund. Brilliant, cool outfits and all but somehow.. what’s new? I didn’t really hold my breath.

I still reckon Gwen Stefani’s What you Waiting for (2004) as the “music video goes fashion” moment of my life. Her energy with an attitude, the astounding, surprising Harajuku Girls -style, outfits designed by John Galliano… It just had all the bits and pieces together to create a phenomenon. And it did. Stefani’s video was directed by Francis Lawrence.

The third lady with a style would undoubtedly be Roisin Murphy. She has co-opererated with fashion designers for years, more about it in her blog. I like her music the best and the same goes with her online presence: up-to-date website, news blog, myspace, youtube, forum and facebook accounts available.

I was browsing Uppercasegallery.ca and ended up reading about Iris Apfel. To be honest, I ended up spending some hours finding out more about her. Man, she’s got style. I would wear everything she, in the bold age of 88, is wearing. The unquestionable crescendo is what she states in the video: ”Once I started to wear glasses, I thought, if I have to wear glasses, I might as well wear glasses“. Sounds like an attitude to me.

Apfel and her husband Carl were the founders and owners of the international textile company Old World Weavers. Their clients included for example the White House: during Truman, Eisenhower, Nixon, Kennedy, Johnson, Carter, Reagan and Clinton. Not to mention style icons of their time such as Greta Garbo, Jacqueline Kennedy Onassis and Estee Lauder – just to mention a few. I red somewhere that Lindsay Lohan had asked Apfel for a style consultancy but got politely ignored. The Apfels retired in 1992 and sold the company to Stark Carpet.

Despite Iris Apfel’s stunning outfits, she’s not a designer, but a world-class shopper. Her idea of shopping is not the spending, but the adventure and excitement of finding and digging up surprising combinations. I know exactly what she means – most women do. She also claims she never paid more than $15 for a pair of jeans. Today, she has a fashion collection that covers 50 years. Her collection, “Rare Bird of Fashion: The Irreverent Iris Apfel”, was a premiere success in the Metropolitan Museum of Art (09/2005-01/2006).

Check out a great article about Iris Apfel and her fashion collection in Boston.com. There’s also a book about her, of course.