Many years ago (2005?) I attended a seminar by Trendwatching.com in Amsterdam. At the time, the hot topic was mobile internet. How people were just starting using smartphones, how masses really started to spend time online. All this came to my mind when reading my course materials. I checked the trendwatching.com website and the hot topic today is “consumer trend canvas”. As I’ve been working on and learning about all these strategies and canvases, this made me curious. After checking this one out, it looks a lot like business model canvas that I wrote about earlier. The conclusion? Canvases seems to be trending.
This blog sure is going to be a dear notebook of mine. I was thinking if I’m lazy for just collecting here the stuff I’ve liked (in my studies) and comment on that. To be precise, that was the assignment: this should be a reflective diary and I should write about things that have inspired me, what’s happening in the present, how was it in the past and what will the future bring. Could analyze things a bit further. I’ll try to get better on that. I wanted to bring along this co-design loop, because it presents design (=co-design) as an ongoing, flowing process. That’s often forgotten: it’s a process, not a project.
Design Capitalia was a brand new design tool for me. This framework, a set of cards, was launched about a year ago at the OKL (Open Knowledge Festival). You basically select certain cards to define the project you’re working on. A very nice tool for getting a deeper understanding and new angle for thinking. Design Capitalia is introduced in window874.com, a website for emergent design dialogues.
One of the things i’ve enjoyed a lot during my studies, is getting to know new planning tools. It’s not like I’ve seen Jesus or something, but it has been refreshing. Business model canvas was originally developed by Alexander Osterwalder. I like visualizing things. With powerpoints I always get stuck with tiny details when not even having the actual content in place. Powerpoint brings along this certain mindset, “powerpoint mood”. It’s like you’re working FOR the powerpoint.
I posted about Creative Commons earlier. As I was traveling for work last week, I haven’t had time to read newspapers at all. Well, today I noticed Creative Commons was mentioned in Helsingin Sanomat (25.9.). The article was about Janos Honkonen, a copyright activist. As a start, Honkonen simplifies the starting point: there are consumers who’d like to get the content (music, movies, games, books etc.) right away, and then there are the artists, willing to serve their fans. The copyright law lies in between.
Honkonen points out two benchmarks: Netflix & House of Cards and Spotify. House of Cards was published as one season, all the episodes at once. Consumers were able to watch the whole season when ever they wanted, where ever. Because of that freedom, they were also willing to pay. Same thing with Spotify, I’m happy to pay that 9,90€ monthly to get the music I want. What a great service.
As a modern man, Honkonen is about to publish his first novel (Kaiken yllä etana) soon (5th October), under Creative Commons.
This is his Creative Commons license: http://creativecommons.org/licenses/by-nc-nd/3.0/. You are free: to copy, distribute and transmit the work. But under the following conditions. Attribution: You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial: You may not use this work for commercial purposes. No derivative works: You may not alter, transform, or build upon this work.
I examined a really nice website, http://www.servicedesigntools.org/. It presents different kind of tools for service design process. I also noticed the site was created in 2009, so it’s not all new, but could’t find a better one. A really nice collection. If there’s better material somewhere, let me know. Thanks!
“Our free, easy-to-use copyright licences provide a simple, standardized way to give the public permission to share and use your creative work — on conditions of your choice. CC licenses let you easily change your copyright terms from the default of “all rights reserved” to “some rights reserved.” Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools. Creative Commons licenses are not an alternative to copyright. They work alongside copyright and enable you to modify your copyright terms to best suit your needs.”
Read more: http://creativecommons.org/
Some reading, again. To start, what must one know about co-desing? Remember to set clear goals. Project team should consist at least of users, customer and experts (more than two perspectives). Utilize co-design in interdisciplinary projects since a valuable outcome can only be achieved through different kind of aspects and experience. And as a conclusion, what should come out from a co-design project? There should be certain improvements in the design process itself. The service experience/service itself has been enhanced. And of course the participants of the project learn enormously.
The picture is from Callooh Callay Bar (Shoreditch, London). We chose our drinks based on the color. A super night!
I like this quotation. It’s from Velocity (p.196), the seven new laws for a world gone digital by Stefan Olander, VP of Digital Sport from Nike, and Ajaz Ahmed, CEO of the digital agency AKQA.
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Once I got started, let’s continue the San Francisco theme with Airbnb.
“Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.”
Today I was reading AdvertisingAge and noticed an article about Airbnb. The company has grown through WOM, but now has teamed up with a SF-based marketing agency Pereira & O’Dell, aiming to reach more wider audience as the competition in holiday apartment rental business is getting harder all the time. Airbnb’s short film earlier was co-created with six-second videoclips, Vines.