If you’ve ever considered Chanel to be a brand for rich old ladies, forget about it. It’s also for rich young ladies.

There’s also a  new campaign site. What do you think?

There’s always the official face of the company. Built based on brand guidelines, checked and commented by god knows how many people. I think the most interesting part of the Chanel brand is Fashion news and trends by Chanel. It gives you the idea what they really do in real life. Fashion news and trends seems spontaneous and not too official – never mind the truth. Not too many brands communicate like this – or even consider it marketing or advertising… I really enjoy the way they open up different aspects of the brand.

I found out that Karl Lagerfeld has dressed and photographed Barbie and Ken. I found out that Chanel has just provided gorgeous décor out of plain white paper for Cambon-Capucines pavilion: 7000 handmade paper flowers. I got to know Lily Allen performed in their Spring/Summer 2010 show (there’s a video in the blog). And they provide an Iphone application. Nice.

Too bad that such a basic thing as browsing this simple blog is really tricky. The content just “slips” from your fingers way too fast or way too slow. Another issue is that the page takes ages to load. Please fix these, merci beaucoup.