Emmas designblog is the leading design blog in Sweden. I recommend you follow up what she’s into. She’s gone through God knows how much all kind of (stylish Swedish) magazines and websites, stores and services, events, blogs and movies, I would reckon even advertising and tv shows. And she keeps on choosing the nicest stuff into one single place. Thanks, Emma.
Emma claims “My style is Scandinavian, but I show design from all over the world. I try to focus more on styling and photography than shopping and products, because I believe that is the way to go to encourage a more sustainable lifestyle.”
The damn video, it keeps on haunting me. In a good way, though. The Fine Art of Denim by Nudie Jeans has all the needed bits and pieces in it. And I didn’t know I like this kind of music? Well, I truly do.
Nudiejeans.com makes buying jeans nice and easy: they provide a Fit Guide that really gives the idea how the jeans fit – so far the best guide I’ve tried.
A Swedish fashion brand, Elvine, caught my eye some time ago. Especially because of the stylish, affordable clothing line (will get Amelie for sure), but what really makes them unique is the story behind the brand – and how it’s told. Another thing I appreciate and find interesting, is that they actually DO stuff to support other creatives and designers, it’s not solely promotional. The concept of Creator’s Inn by Elvine is just brilliant. Go there.