Orla Kiely asked director Gia Coppola to present their spring/summer 2011 collection: it became a celebration for London. Paris was celebrated by Dior couple of years back, that particular film was directed by Sofia Coppola. This Coppola-thing was not planned, I swear. Gia Coppola is Sofia Coppola’s niece and Francis Ford Coppola’s granddaughter… Didn’t know that. In my honest opinion, Paris so rules.
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The main reasons for my blog being so much into fashion and design are:
1) I’m a big fan of fashion, and 2) I’m a big fan of aesthetics.
It seems to me that the fashion industry is the forerunner as it comes to designing beautiful sites and services.
A good example of this is NET-A-PORTER.COM, a fashion webstore that offers all the latest high-end brands. It’s good entertainment and a perfect place for daydreaming – if you’re into fashion, that is. It is a simple site with very simple features, but it has a very clear concept. You’re able to start browsing/shopping by “What’s new” or “By Designer” or “By Boutique” (consisting of themes such as loungewear, essentials, wedding, work wear or vacation) or just choosing the product categories (clothing, lingerie, bags, shoes or accessories).
One of the nicest new features is the “My Account” section where you can create your own wishlist – it’s simple but works well, and creates something concrete out of the daydreaming… It also includes a “My Closet” section, where all the products you have ever shopped from NET-A-PORTER.COM can be seen. You are also able to personalize your newsletters by selecting your favorite designers. It’s a very much appreciated feature, but still surprisingly rare.
The magazine section is one huge style book with an “Outlook Reminder” feature, which allows you to pick a certain style or outfit and automatically add it as a reminder to your calendar. The video section is basically about designer runway clips and interviews.
Last but not least, they do have Sales also – highly recommended.
Sanna Annukka probably is one of the shiniest stars of Finnish design at the moment. This despite the fact that she’s living in the UK and is “only” half a Finn. Her somehow familiar but still modern style has raised quite a lot of attention.
Anthropologie’s website not only looks pretty, it works like you would wish every webstore to work. After visiting their stores in NYC several times, I know they’ve managed to present the spirit of the brand really well online.
Anthropologie has been expanding it’s operations: they have over hundred stores in ca. 30 states in the US and presence in Canada also. The online store has been available for Europeans couple of years. The first European Anthropologie store opened in UK London in October 2009.
They provide a comprehensive catalog for inspiration at the physical stores on monthly basis, a catalog so nice that I would call it a coffee table book. It’s not something you throw away, as it’s way too well made. First of all, it doesn’t feel like a product catalog: printed on a quality paper, high quality images, beautifully designed, every detail in place. Simply speaking, it’s not catalog-ish. From the online version of the catalog, you can directly select items and add them to your shopping bag, and you can directly post every item to Facebook or Twitter. Nice and easy. And this is just a bonus.
For example, when choosing “clothes”, “50’s inspired dresses”, “circle” and “Around The World Dress”; you end up into a view with impressive selection of functionalities to choose from. First of all; you’re able to zoom the dress right away when mouseovering. Nice, easy and fast. Of course basic stuff like “open larger image” appears also, but you’re also offered to be able to download the dress image.
After checking out the basic info on the “Details” layer (material, size, availability, colour, prize, add to shopping bag, send to friend, share at Facebook/Twitter), you can move on to “Reviews” page. On that particular page, you’re able to read reviews and check out ratings for the dress. Cool! And this info is also made easy to share on Facebook, Digg, del.icio.us and MySpace.
To make sure to be totally up-to-date all the time, order the newsletter and download the Anthropologie widget (available also directly from the product page). What more can you ask for? Thicker wallet probably.